英国家电制造公司Morphy Richards委托英国调查组织YouGov对2000人进行调查后发现，三分之一的被调查者表示，对于调查中给定的6个洗涤标志，他们一个也看不懂。而能被半数以上的人认识的标志是那个熨斗中带1个圆点的图案。70%的被调查者知道它表示“低温熨烫”。此外，10%的人认出了“不可干洗”的标志，而认得“只可滴干”标志的人只有12%。
Despite the sexual revolution, women are still more knowledgeable than men. Awareness was
highest among 18 to 29-year-old women--for whom taking care of clothes is clearly important.
尽管经过了性革命，女性认知衣物洗涤标志的能力依然比男性强，特别是那些年龄在18岁至29岁的女性，原因是该年龄段的女性在日常生活中较注重衣物的保养。
Chris Lever, from Morphy Richards, said: "Clothes Care symbols are a unique language, clearly
a language that few people in the UK have taken the time to learn. "
Morphy Richards公司的克里斯·里弗指出：“衣物洗涤标志是一门独特的语言。很明显，几乎没有几个英国人花时间去学习这门语言。”
"Learning the basics such as which icon represents tumble dry and which represents normal
wash would go a long way to getting the best out of clothes."
他还说：“用心了解一些常见标志的基本含义，如哪个是‘转笼干燥’，哪个又是‘普通手洗’，这对我们保养衣物大有帮助。 ”
The Home Laundering Consultative Council said it was not surprised
to learn that people were unfamiliar with them.
居家洗熨咨询协会(HLCC)表示人们不熟悉这些洗涤标志不足为奇。
"Its disappointing that there is a lack of recognition, but its a story thats repeated
time and time again," said a spokesman, Adam Mansell. "We are a small organisation and we
dont have a big budget."
该协会的发言人亚当·曼塞尔表示，人们对洗涤标志缺乏认识是令人遗憾的，不过这需要经过一个不断重复普及的过程。HLCC只是一个小机构，它没有足够的预算去做这件事情。